AddOn is a non-competitive, anonymous, photographic exhibition curated by Charles McKean and Festival Director Moshe Rosenzveig.
One of the core events of Head On Photo Festival, AddOn showcases a diverse and exciting range of square images, taken by more than 100 photographers spanning professionals, artists, enthusiasts, celebrities and politicians. Shown without title or photographer credits, viewers interpret their images for what they are and bring their own meanings to them.
AddOn will showcase square images. The images can be from any camera or mobile device.
Subject: This year’s image brief is open.
How does it work? Artists are invited to submit one or two photographs. These photographs are to be hung in an exhibition — completely anonymously!
What’s so different? Works are not for sale. Each work will be hung without any artist’s identification. At the end of the exhibition each artist will receive another artist’s photograph - A kind-of adult lucky dip!
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