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AddOn is a non-competitive, anonymous, photographic exhibition curated by Charles McKean and Festival Director Moshe Rosenzveig.
One of the core events of Head On Photo Festival, AddOn showcases a diverse and exciting range of square images, taken by more than 100 photographers spanning professionals, artists, enthusiasts, celebrities and politicians.
Shown without any titles or photographer credits, viewers interpret the images at face value and bring their own meanings to them.
After the exhibition, every participant will receive one print at random from the exhibition posted to them.
All funds received through the entry fees go towards staging the exhibition, and the vast range of free activities Head On Photo Festival mounts annually.